Introduction
The 2025 JGTD (Jewellery, Gem & Technology Dubai) was distinct the moment we entered the Dubai Exhibition Centre. There was a buzz that was difficult to miss: more international names, more innovations in the show, and more enthusiasm for the world of technology and gemstones than ever. In the case of AV Globale, being part of this growing global platform was not just an opportunity; it was an empowering reminder of how Dubai is creating the future of jewellery manufacturing and sourcing.
JGTD has seen a rapid increase in attendance since its inception in 2022. And attending its 4th annual event in 2025 provided us with an understanding of how it became among the most-awaited gatherings for jewellers, manufacturers, luxury brands, and gemstone experts from all over the globe. For the course of three days, JGTD interacted with customers, gem experts and retailers, supply chain partners and exhibitors with the same enthusiasm for bringing extraordinary jewellery and stunning gemstones all over the world.
For us, exhibiting our products at a booth at SF10 within the Finished Jewellery Section felt like much more than just setting up a booth. It was a chance to showcase the identity of AV Globale as an auction house in Dubai that is dedicated to high-end jewellery. Before we talk about the highlights we showcased and what we learned from the event, let’s first look at the event itself and how the 2025 edition stood out.
Event Background
JGTD 2025 was the fourth year of an event that has rapidly carved out its own niche in the world of jewellery. In 2022, JGTD was created to bring world-class professionals in gemstones and jewellery to Dubai, one of the fastest-growing cities for high-end trade, sourcing, and innovation in design. The 2025 edition ran between 11-13 November at the Dubai Exhibition Centre, Expo City Dubai and included over 350 exhibitors from around 30 countries.
What makes JGTD distinct is its mix of exquisite craftsmanship and modern technology. It's not only about finished jewellery, but also about gemstones, diamonds, equipment innovation, as well as manufacturing tools and cutting-edge methods that are revolutionising the business. Buyers have direct access to suppliers from all levels of the value chain, and exhibitors have access to an all-encompassing platform that's high-end and well-curated.
This year's edition was notable for specific reasons. First, the premium segment has significantly increased due to a significant increase in high-end houses and boutique jewellery houses selecting Dubai as their primary source of supply. The second reason was that the emphasis on design innovation grew more prominent. Everything from precision-cut diamonds to laboratory technologies has been given a spotlight. Thirdly, the participation of major international markets grew, and Dubai's position was confirmed as a meeting place for the world of luxury trade.
While walking along the aisles at this, there was a distinct shift in the marketplace: more interest in rare gems, a greater emphasis on craftsmanship, and a greater recognition of ethically-sourced and limited-edition items. The atmosphere was in perfect alignment with our goals in AV Globale, which made our participation more meaningful. The AV Globale's Focus & Role
Our goal for JGTD 2025 is to focus on presence, identity, and meaningful connection. We took part in the show this year with a single goal in mind to showcase AV Globale to the world as a sophisticated luxury based in Dubai but serving a global customer base. In order to demonstrate this, we displayed the finest high-end jewellery and precious gemstone masterpieces such as The Scarlet Chakar, the Kashmir Blue Sapphire Ring, Colombian Emerald Rings and Necklace and our diamond jewellery collections. We wanted to improve AV Globale's reputation for excellence, rarity, and timelessness with these beautiful designs.
Our Booth: SF10- Finished Jewellery Section
The position within The Finished Jewellery Section allowed us to directly address customers who appreciate the finest craftsmanship, gemstone rarity and beautiful design. Our booth SF10 rapidly became a pulsating place of attraction for people who were attracted to our unique style: vibrant coloured stones, sleek designs, stunning silhouettes and a focus on the highest quality.
Collections Exhibited
We showcased a collection of our premium jewellery, each revealing an artistic story and personality:
Diamond centrepieces with colour created to show off the brilliance of diamonds.
Rings with rare gemstones that feature stunning emeralds, rubies, and sapphires
jewellery with a statement made with attention to the balance of light and symmetry
jewellery and earrings with a high-quality design, with precision and art
Limited-edition designs that brought together cutting-edge design with top-quality materials
Each piece was designed to express the spirit of AV Globale - luxury with soul, colour in a sense, hand-crafted with purpose.
Our Experience at JGTD 2025
Beyond the exhibition of our collections, we also had the opportunity to talk with both customers who are returning as well as new ones who were looking to discuss customised requests, customisations based on colour, and premium sources. A lot of visitors expressed a desire to purchase coloured diamonds, which is a trend that we've observed growing in the global market for luxury.
We also interacted with gemstone suppliers, designers, technology partners, and boutique retailers who were looking to understand the balance between traditional craftsmanship and modern design techniques--something we've mastered through years of refining our approach.
What stood out most was the excitement shared by participants. Everybody was with an innovative attitude, determined to push the boundaries of jewellery design, gemstone selection, and presentation of luxury to new levels. This made our presence all the more important and inspiring.
Conclusion
Participating in JGTD 2025 was not just about participating in a significant event for the industry but also about showcasing the values AV Globale represents. The presence of our booth SF10 allowed us to join the international elite community, demonstrate our passion for coloured gems and diamonds, and help Dubai establish itself as a leading international centre for the finest jewellery. The discussions, collaborations and the insights we gained remain a significant influence on the way we create, curate and craft for the coming year. Events such as JGTD make us think about why we do what we do - because each piece of jewellery tells an important story. Every stone reflects a world full of beauty, rarity and potential.
We're already anticipating what's to come in the future.
FAQs
1. What exactly is JGTD Dubai?
JGTD (Jewellery and Gems & Technology Dubai) is a biannual international trade show that brings together world-class vendors and buyers of jewellery, gemstones, diamonds, and technology. 2025 was the event's fourth year of operation.
2. What year and where did JGTD 2025?
The event took place between 11-13 November 2025 in Expo City Dubai, the Dubai Exhibition Centre, Expo City Dubai.
3. Was there that AV Globale showcase at the event?
AV Globale displayed its high-end jewellery, diamonds in coloured as well as rare gemstone pieces and exclusive luxury designs created by hand and with a high degree of precision.
4. Where was the AV Globale booth located?
AV Globale exhibited at Booth SF10 in the Finished Jewellery Section of the Dubai Exhibition Centre.
5. What are the reasons why AV Globale participates in JGTD?
We are involved in a variety of events to meet worldwide buyers, show off our most recent high-end jewellery collections and increase our standing as a top luxury jeweller based in Dubai. We specialise in rare gems and colored diamonds.
